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SECTION 11 : In granting a franchise the City Council will <br /> not only consider the price and rates charged by the person, <br /> but shall also consider the quality of service to be provided, <br /> the quality of the equipment to be utilized, the quantity of <br /> equipment to be utilized, the level of service to be given, the <br /> quality and number of licensed paramedics and any other <br /> necessary personnel to be provided, the over all staffing to be <br /> provided, the personnel practices in effect, the nature of the <br /> ownership of the service so that a non-profit corporation shall <br /> be given a preference. <br /> SECTION 12 : No permit issued under the terms of this <br /> ordinance shall be sold, transferred, assigned, leased or <br /> 0 otherwise disposed of without the written approval of the City <br /> Council . <br /> SECTION 13 : Before the City Council shall grant any <br /> franchise hereunder, as a minimum requirement the owner or <br /> operator of said business applying for same shall deposit with <br /> the City Clerk of said city, and keep in effect at all times, a <br /> policy of liability insurance issued by a responsible insurance <br /> company or companies duly authorized and licensed to transact <br /> such business in the State of Arkansas , insuring the owner, <br /> operator and any and all persons driving any vehicles of said <br /> permittees as follows: Against liability up to and including <br /> One Million Dollars ( $1 ,000 ,000 . 00) for personal injuries or <br /> death as to one occurrence and up to and including Two Million <br /> 5 <br />