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A. To regulate the use of signs according to the zoning classification in which it is located, by establishing a system to allow a variety of types of signs in other zones, subject to the standards and the permit procedures of this ordinance; B. To allow certain signs that are small, unobtrusive, and incidental to the principal use of the respective lots on which they are located, subject to the substantive requirements of this ordinance, but without a requirement for permits; C. To prohibit all signs not expressly permitted by this ordinance;and D. To provide for the enforcement of the provisions of this ordinance. E. This Chapter does not regulate the copy or message of signs 14.14.03. Definitions and interpretation Words and phrases used in this ordinance shall have the meanings set forth in this section. Words and phrases not defined in this section but defined in the zoning ordinances of the city shall be given the meanings set forth in such ordinance. Principles for computing sign area and sign height are contained in Sections 14.14.08 and 14.14.09 of this Chapter. All other words and phrases shall be given their common,ordinary meaning, unless the context clearly requires otherwise. Section headings or captions are for reference purposes only and shall not be used in the interpretation of this ordinance. Abandoned sign. A sign which no longer identifies or advertises a bona fide business, lessor, service, owner, product or activity, and/or for which no legal owner can be found. Alteration. To replace,exchange, reconstruct, renovate, move,relocate,animate,enlarge or decrease in size. Animated sign. Any sign that uses movement or change of lighting to depict action or create a special effect or scene. Banner. Any sign of lightweight fabric or similar material that is mounted to a pole or a building at one or more edges. National flags, state or municipal flags, or the official flag of any institution or business shall not be considered a banner. For Billboard sign. A permanent sign which directs attention to a business, commodity, service or entertainment not conducted, sold or offered on the premises where the sign is located, or which business, commodity, service or entertainment forms only a minor or incidental activity upon the premises where the sign is displayed. Building marker. Any sign indicating the name of a building and date and incidental information about its construction,which sign is cut into a masonry surface or made of bronze, wood,or other permanent material. Building sign. Any sign attached to any part of a building, as contrasted to a freestanding sign. Canopy sign. Any sign that is a part of or attached to an awning, canopy. or other fabric, plastic, or structural protective cover over a door,entrance,window, or outdoor service area. A marquee is not a canopy. Changeable copy sign. A sign or portion thereof with characters, letters,or illustrations that can be changed or rearranged without altering the face or the surface of the sign. A sign on which the message changes more than eight (8)times per day shall be considered an animated sign and not a changeable copy sign for the purposes of this ordinance. A sign on which the only copy that changes is an electronic or mechanical indication of the time and temperature shall be considered a"time and temperature" portion of a sign and not changeable copy sign for purposes of this ordinance. City. All references to city shall mean Batesville, Arkansas. Clearance (of a sign). The smallest vertical distance between the grade and the lowest point of any sign, including framework and embellishments,extended over that grade. 14-54 03/08/2016