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This sign ordinance is adopted under the zoning authority of the City of Batesville in tfurtherance of the more general purposes set forth in the zoning ordinance. Section 2: Applicability and Effect. A sign may be erected, placed, established, painted, created, or maintained in the City only in conformance with the standards, procedures, exemptions, and other requirements of this ordinance. The effect of this ordinance as more specifically set forth herein, is: 1) To regulate the use of signs according to the zoning classification in which it is located, by establishing a system to allow a variety of types of signs in other zones, subject to the standards and the permit procedures of this ordinance; 2) To allow certain signs that are small, unobtrusive, and incidental to the principal use of the respective lots on which they are located, subject to the substantive requirements of this ordinance, but without a requirement for permits; 3) To prohibit all signs not expressly permitted by this ordinance; and 4) To provide for the enforcement of the provisions of this ordinance. Section 3: Definitions and Interpretation. Words and phrases used in this ordinance shall have the meanings set forth in this section. Words and phrases not defined in this section but defined in the zoning ordinances of the City shall be given the meanings set forth in such ordinance. Principles for computing sign area and sign height are contained in Sections 8 and 9 of this ordinance. All other words and phrases shall be given their common, ordinary meaning, unless the context clearly requires otherwise. Section headings or captions are for reference purposes only and shall not be used in the interpretation of this ordinance. Abandoned sign A sign which no longer identifies or advertises a bona fide business, lessor, service, owner, product or activity, and/or for which no legal owner can be found. Alteration To replace, exchange, reconstruct, renovate, move, relocate, animate, enlarge or decrease in size. Animated sign Any sign that uses movement or change of lighting to depict action or create a special effect or scene. Banner Any sign of lightweight fabric or similar material that is mounted to a pole or a building at one or more edges. National flags, state or municipal flags, or the official flag of any institution or business shall not be considered a banner. For the purposes of this ordinance, a banner is further defined as a Temporary Sign. Billboard sign A permanent sign which directs attention to a business, commodity, service or entertainment not conducted, sold or offered on the premises where the sign is located, or which business, commodity, service or entertainment forms only a minor or incidental activity upon the premises where the sign is displayed. 2